Sales Page vs Landing Page (from a Copywriter)
If you’re considering writing a sales page vs a landing page, you’ve found the right article!
Whether you’re launching a completely new product, turning your online course evergreen, or revamping your service-based offers (like coaching, copywriting, or freelancing), having a sales page can come in really, really handy.
In this article, we’re going to look at the details of a sales page, everything your page should include, and how to outsource your sales page (if you want).
Let’s dive in!
(P.S. This is kinda my shit and you are going to EAT THIS ARTICLE UP! Be sure to share with your team, community, and friends when you finish reading. Hold down here to copy the direct link. <3)
What is a sales page (vs landing page)?
A sales page is the place your audience and dreamy soulmate babes go to learn everything they can about your offer.
When written intentionally, your community should know right away if they should consider your offer, within 30 seconds of being on your page (so make sure to write a killer hook and headline).
By the end of your sales page, at that final “last chance” button, they should know exactly what your offer is, who it is and is NOT for, what happens when they invest, transformations others have experienced through your offer, and why they don’t want to wait to enroll, book, or buy.
There are specific instances when a landing page may be better for your goals (like if you want to deliver a free ebook or build a waitlist), but when you want to give value, explain your offer, and empathize with your audience exactly where they are at…
You need a sales page.
Pros of a Sales Page:
Honestly, I feel like there are only pros to having a sales page over a landing page.
- You are not limited to what you can say, how to say it, or what your ask is.
- There is more space to show your audience the transformation you bring, without feeling like you had to cut right to the chase.
- Your sales page can act as a natural vetting system instead of a sales call when written intentionally and specifically with your dreamy soulmate clients in mind.
Cons of a Sales Page:
- If you aren’t a copywriter or designer, building a sales page can feel intimidating af (and for good reason–it’s a lot!).
- When outsourcing, sales pages can seem a little pricey. (On most occasions, after your sales page scores 3-5 new students, clients, or sales, you’ve made your money back and then some).
- Sales pages take fairly longer (and significantly more energy) to plan for, create, and promote than a landing page…but they’re worth it in the long run. 😉
The Differences Between a Sales Page vs Landing Page
Sales pages are the MEAT of a sales funnel, whereas landing pages act as a stepping stone to move your audience one step closer to working with you, buying your product, or enrolling in your course.
Have you ever been considering signing up for someone’s program, and you scrolled through looooonnnnnggggg page of testimonials, information, pain points, and pricing objections? Cool, cool, cool. That’s a sales page!
Now, when was the last time you downloaded a freebie or signed up for a masterclass by entering your first name and email address on a creative, short page, promising your deliverable? That is a landing page.
Click here to learn more about landing pages.
While they often get misconstrued as the same thing, here are the biggest differences between a Sales Page vs Landing Page.
The Offer
When your offer needs more context, write a sales page.
Do you want to provide testimonials? Your story? Detailed transformation? Pricing with comparison to their lives?
If you answered yes to any of these questions, a sales page is going to be your best bet.
Maybe you are charging a higher price point, more 1:1 time, or a longer program, and that means your consumer needs a bittttt more info than a quick “hey, buy this because…” line or two (that could go on a landing page).
Sales pages give you the room, space, and ability to go as deep as you desire because you are asking for more than just a name and email.
The Goal
What is your goal for this offer?
If you want to build more trust, sell at an “Ooof, I have to think about this for a second but I’ll figure it out because I want it,” price point, use a sales page!
Otherwise, you can stick to a landing page if you are only aiming to build your email list and deliver a freebie, template, tip, or smaller product that just doesn’t need as much information or conversation.
The Budget
Since a sales page is incredibly more in-depth than a landing page…
Your budget may play into which one you decide to create.
When hiring a bomb-ass copywriter (like me, hiiii), sales page copy can range anywhere from $1,000 – $10,000+, whereas landing pages stay more around the $200 – $700 price point, pending what you and your offer needs.
Plus, if you are not designing your page on your own, you will also need to factor in hiring a VA, OBM, or Graphic Designer to transform your sales page copy into a wonderland page that is soft on the eyes and easily digestible.
Don’t let this scare you, though, you can totally write and create your sales page all on your own.
How to Write a Sales Page (vs a Landing Page)
As a soulful copywriter for women-owned brands and businesses, I have worked on many campaigns, launches, and one-off projects that include sales pages.
Sales pages are my favorite service to offer! But, writing a sales page effectively can take a lot of time, energy, and resources, and I can only take on so many of these projects at any given time.
To help more people, I began offering Stand-Out Copy Audits in January 2023, where I look at clients’ sales pages through a microscopic lens and provide feedback on what they can change, add, and delete to get more conversions.
(You can apply for a Copy Audit here; this is one of my smallest offers that has the ability to create the MOST immediate impact within your business!)
After many hours of online copy audits, I noticed one thing nearly EVERY page needed to work on:
On a sales page, you need to speak to your audience’s current awareness, issues and desires…on a very specific level.
Let’s take a fitness coach, for example, who is selling a monthly online personal training offer. Instead of saying “This program will help you lose weight fast and get healthy…”
Maybe we say something like, “The Baddie Body Program will guide you through breaking up with diet culture and building a healthy routine, personalized just for YOU and your goals, in 30 days or less…even if you can only spare 30 minutes a day, a few days a week.”
Do you see how one is very broad (the former), even though it technically says what the trainer does…but it sounds like every single other online training program?
We want to speak directly to the client we desire AND the specific transformation your offer brings them.
Pro tip: If you think you’re being wayyyy too specific…you’re probably on the right track! There’s no need to worry about being too on par with your tone, either, because if one person resonates, so will 100,000 more.
9 Sections Every Sales Page Needs:
- Hook
- Heading
- Pointed Conversation
- Testimonials
- About the Creator/Founder
- Offer Details
- Pricing Information
- Who is/isn’t this for
- FAQ
If you write your sales page following the prior formula, you will be well on your way to being sold out of your products, hitting your launch goal, or booking your calendar well into the next few quarters.
And if you just want someone to take this off your hands…
Click here to work with me as your personal pocket wordsmith and expert copywriter!
Sales page vs landing page in the conclusion
Sales pages are the b0mb.com and you don’t have to overcomplicate it.
If your offer needs more context than a standard, “Enter your name and email and I’ll send you my favorite framework,” I recommend using a sales page instead of a landing page.
When writing your own sales page, remember to include the 9 tips listed above, and use your brand colors, logo, and pictures to create your final page.
If you aren’t totally sure if you need a sales page vs a landing page, read this article to learn more about what a landing page is, how to write one, and where to host it!
Do you have any sales page tips or questions?
Drop them in the comments or send me an email at jess@jessicaanderswritingcompany so I can help you out!
FAQ about a landing page vs a sales page
Q: What is the difference between a sales page vs a landing page?
A: A sales page tells the reader more about your offer, why they need it, and the transformation it brings, and typically pushes the users to a course, offer, training, or coaching. A landing page typically pushes users to a(n) freebie, ebook, tip, or email list.
Click here to learn more about landing pages.
Q: How do I know if I need a sales page vs a landing page?
A: If you want to provide information like who your offer is (and is not) for, why to invest NOW, and what happens after they enroll or book your services or buy your product, you need a sales page.
Click here to learn when to use a landing page.
Q: Where can I see a sample of a sales page?
A: You can see an example of a sales page by clicking here.
Q: Can I hire you to write a sales page or landing page for me?
A: Yes-absolutely! I would love to learn more about you, your business, and your offer. 🙂 Click here to apply for my Client List!
Related articles
How to Write a Landing Page (And When to Hire a Copywriter)
3 Fundamental Sales Page Suggestions
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